Take a fruity walk down memory lane.

Who says you have to be a kid to enjoy the deliciously fruity taste of Froot Loops®? Maybe just hold off on the stonewashed jeans or big bangs though.

Rainbow colored separator line

With the kids asleep, Mom and Dad grab a bowl of sweet and loopy fun – then get to squashing some bad guys.

Rainbow colored separator line
Froot Loops Cereal box now


Welcome to the 21st century, Toucan Sam™ and the Nephews™! The beloved Froot Loops® characters go 3-D.

Froot Loops 50th birthday vintage seal

2013 - Happy Birthday, Toucan Sam™! Froot Loops® celebrates 50 years!

Froot Loops Cereal box with reusable chalkboard


Froot Loops® boxes feature a reusable chalkboard where kids can practice their Toucan Sam™ portraits.

Froot Loops 50th birthday vintage seal

1994 - The Nephews™ continue
to join their Uncle Toucan
for all of his adventures.

Froot Loops Cereal box with flying Toucan Sam


This is the first time Toucan Sam™ was seen flying on Froot Loops® boxes.

Froot Loops Cereal box with secret decoder


Kids became Kellogg’s® Secret Agents and decoded a special message from Toucan Sam™.

Toucan Sam with new animated look

1981 - Toucan Sam™ tries an animated new look.

Froot Loops Cereal box with night-light


The popular toucan is found on everything from night-lights to formula racers.

Toucan Sam with serious makeover

1967 - Toucan Sam™ gets a serious makeover!

First Froot Loops Cereal box


With colorful loops and a talking toucan, Froot Loops® first appears on shelves.