Love Your Cereal

Enjoy Breakfast
at its Best

What if there was a food that could turn good into great?

There is. It's cereal.

Cereal is more than just a convenient option for you and your family. When you enjoy a bowl of cereal as part of a nutritious breakfast, you start the day with energy, consume essential vitamins and minerals you might otherwise miss, and enjoy a tasty meal made from simple grains and milk.

Plus with cereal, you can also feel confident that your family is getting the fiber they need to make each day great. And all for less than 50 cents per bowl.

The Right Start
to the Day

You've heard it before, and it's true! Breakfast really is the most important meal of the day. That's because as we "break the fast" of eight to 12 hours without eating, our bodies and brains need to refuel.

With a balanced breakfast you not only kick-start your metabolism, but it also prepares you for your day. In fact, more than a quarter-century of research supports a positive link between breakfast and mental and physical performance. ^{1, 2}

Fiber & Whole Grains

We hear a lot about the health benefits of whole grains, but it's important to pick foods made with whole grains that are also a good source of fiber.

That's because studies show that many health benefits of eating foods made with whole grains come from the fiber content. Yet a recent survey of the cereal aisle showed that almost half the cereals with whole-grain claims on the package did not contain enough fiber to qualify as a good source. ¹

Why is that important? Because while there is strong evidence that diets higher in fiber contribute to overall health ^{2, 3}, nine out of 10 American adults and children don't get the fiber they need.

Cereal: Wholesome, Convenient, Affordable

Mornings can be hectic. You try to provide your kids with the best start to their day, but in reality, just getting them to eat can be a challenge.

By offering a variety of good-for-you, get-you going Kellogg's cereals as part of a balanced breakfast, you have a fun and easy way to give kids the nutrition they need, without putting a strain on your budget. In fact, for less than 50 cents a bowl (including milk) ¹, you can give your kids a nutritious breakfast of Kellogg's cereal with milk, the leading source of 10 nutrients in the diet of U.S. children. ²

Better still, cereal keeps things simple. It's quick to prepare and can be eaten on the go making it the preferred breakfast for many families.

A Nutritious Way To Greet the Morning

As a typically low-fat, cholesterol-free food, cereal accounts for 4 percent of total caloric intake in the U.S. ¹, while it supplies important nutrition to people of all life stages.

With cereal, children can get valuable nutrients they might otherwise miss. Cereal can help women of childbearing age get necessary iron, calcium, fiber and folic acid. Plus cereal can help elderly people receive essential nutrients with less than 200 calories — which are important, as calorie needs decline but nutrient needs do not.

So when you begin the day with cereal as a part of your balanced breakfast, you get a delicious, wholesome way to start your morning and a great way to help you make the most of each day.