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Love Your Cereal

The Right Start
to the Day

You've heard it before, and it's true! Breakfast really is the most important meal of the day. That's because after eight to 12 hours without eating, our bodies and brains are ready to refuel.

Cereal, as part of a balanced breakfast, can kick-start your metabolism and set you and your family up for a more successful day at work, school or at play. In fact, more than a quarter-century of research supports a positive link between breakfast and mental and physical performance. How great is that?

A Nutritious Way to
Greet Each Morning

You want the best for your family. And with cereal as part of a balanced breakfast, you can give them just that. When you start them off with a Kellogg’s® cereal and milk breakfast*, they’ll not only get protein, but also four nutrients most kids don’t get enough of — calcium, vitamin D, potassium and fiber**.

But even beyond the needs of children, cereal can help provide important nutrition for people of all life stages, meaning you don’t have to be a kid to enjoy all the benefits of cereal.

Morning Made Easy

Mornings can be hectic. You try to provide your kids with the best start to their day, but in reality, just getting them to eat can be a challenge. That’s why cereal makes things simple.

By offering you a variety of good-for-you, get-you-going Kellogg’s® cereals, you have a delicious and easy way to give your kids a taste they enjoy with the nutrition they need — all in a meal that is quick to prepare and can be eaten on the go.
With cereal, all it takes is a few minutes. But the benefits can make a big difference throughout the day.

Breakfast at its Best

These days, everyone is looking for the best ways to stretch their budget. Yet you still want to provide your family with nutritious options you know that they'll love. That's why cereal makes so much sense.

Today, a Kellogg's® cereal with milk can be enjoyed for less than 50 cents a bowl 1 — cheaper than many other popular breakfast choices. Plus, together they are the leading source of 10 nutrients in the diet of U.S. children. 2 So not only is cereal a great value, it's also a valuable way give your family a great start to each day.

See what moms

have to say:

Even some of the sweeter cereals are lower in sugar than some other common breakfast foods, like orange juice and yogurt. So if a little added sugar makes my kids more likely to eat cereal with good stuff in it (like fiber, whole grains and even milk), I think that's a pretty good tradeoff!”

— Beth C. Beth Blog.

As Kids Grow Up,

Breakfast Eating

Goes Down

of young children eat breakfast every day.
Then 36 percent among high school students.
The number drops to 50 percent in the middle-school years

Find out more about cereal nutrition ›

Source: Breakfast in America Survey, 2011
*cereal with 1/2 cup milk and 8oz milk
**when eating a cereal breakfast that contains fiber

See what moms

have to say:

As a mom myself, I've realized the power and wonder of cereal … It's quick, it's easy and it's nutritious. Not to mention, it keeps my mornings simple and non-chaotic!”

— Audry, Mom Generations

Cereal & Milk:

A Perfect Pair

70% of kids who enjoy cereal for breakfast always eat it with milk.

Spoon

38% of moms report that at least half of the milk their child drinks comes with eating cereal.

Learn more about cereal with milk ›

Source: Breakfast in America Survey, 2011

See what moms

have to say:

… Corn Flakes … Apple Jacks … Yep, that's pretty much my breakfast routine during the summer. And … I'm OK with that. I know that as part of a balanced breakfast, my kids are getting vitamins and minerals they need, it's something they can fix all on their own, and I know they're going to eat it because they like it.”

— Dawn Because I said so

89% of moms want their kids to eat breakfast every day.

  • What's Your Breakfast Reality?

  • Opened Box

  • But, 40% report their child doesn't eat breakfast daily.

    Bowl

Find out more about cereal nutrition ›

Source: Breakfast in America Survey, 2011

See what moms

have to say:

I love that cereal is a great value for our family, especially right now while money is tight … With three hungry kids (and a hungry husband) to feed, I'm always happy not to have to stretch the breakfast budget very far!”

— Deb, Mom's Take on Things.

How Moms

Make Breakfast Happen

Based on taste, ease and nutrition, cereal is – by far –the most regularly consumed breakfast food.

  • Multiple Boxes
    • Cereal
    • Eggs
    • Bread
    • Waffles
    • Fruit

Find out more about cereal nutrition ›

Source: Breakfast in America Survey, 2011

Go Places

Visit the Kellogg Company site, explore our brands’ sites, and more.

Check out Kellogg’s other sites >