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From Seed
to Spoon

Learn how our cereals go from the farms to your family.Watch The Videos

In the Box?

We start with a handful of simple ingredients and then add vitamins and minerals. Additionally, some of these cereals may include BHT on the label, too, where it is added to the packaging liner only – not the food – to help maintain freshness. Learn More

Does your box look different?

An orange banner flags the top of our Simple Grain cereals. Yet some boxes may not be marked or may appear different.Find Out Why

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Simple Things Go Into Every Bite

Since our simple beginnings more than 100 years ago, we've led the way in helping people enjoy a great start to their day with cereals simply created with the goodness of grains, only a handful of ingredients, plus vitamins and minerals. This journey from seed to spoon is a path we’ve followed for generations and a heritage we look to sustain for generations to come.

From simple grains come great starts. See how these grains become your favorite Kellogg's® cereals.

  • Wheat Video


  • Corn


  • Rice


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Great Mornings Start With Simple Beginnings

That's why we prepare each of our Kellogg's® Simple Grain cereals with only simple ingredients, plus vitamins and minerals.

  • Ingredients

    For us, simple begins with the goodness of corn, wheat or rice. Then we touch each grain with some ingredients like sugar, malt flavoring and salt, then add vitamins and minerals to create the delicious taste of Kellogg's® cereals you know and enjoy.

  • Packaged for Freshness

    In addition to the other ingredients listed on the labels of Kellogg's® Corn Flakes®, Kellogg's® Rice Krispies® and Kellogg's® Rice Krispies® Gluten Free, you may find the antioxidant BHT. We add only a small amount to the packaging to help maintain freshness and ensure you get our best with every bite.

    Fresh Molecule
  • Vitamins & Minerals

    As we mill and cook the grains, they lose certain vitamins and minerals. Through fortification, we add nutrients like vitamin A, folic acid and zinc back in to help ensure that you get all the wholesome goodness you expect from your breakfast cereal.

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More than 100 years ago, W.K. Kellogg founded our company with a strong commitment to nutrition, health and quality. And as a part of this commitment, we continually strive to respond to the needs and wants of our consumers. That's why over the last two years we've removed high fructose corn syrup from all of our ready–to–eat–cereals, and we now separate the food ingredients from the vitamins and minerals on our labels.

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Does Your Box Have This Banner?

As a part of these changes, we've also recognized five of our most loved products as Simple Grain cereals — cereals made with only seven simple ingredients or less, plus vitamins and minerals – by placing a "Goodness of a Simple Grain" banner at the top of each box to make it easier for you to find.
If you have a box of one of these five cereals that doesn't say "Goodness of a Simple Grain" across the top, it may have been packaged before these changes.

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