Putting Sugar in Perspective
Sugar in cereals — including kids cereals —contribute less than 5 percent of daily sugar intake.1 Yet it adds taste, texture and enjoyment to cereal, while encouraging the consumption of fiber, vitamins and minerals — essential nutrients that you and your kids might not otherwise get from any other meal.
In fact, a serving of Kellogg’s® Froot Loops® contains 12 grams of sugar — or 48 calories. While a glass of orange juice has more sugar, and the average fruit yogurt has more than double the sugar of kids’ cereal with milk.2

References
- Mosfegh A, Goldman J, Cleveland L. 2005. “What We Eat in America,” NHANES 2001-2002. “Usual Nutrient Intake from Foods as Compared to Dietary Reference Intakes.” U.S. Department of Agriculture, Agricultural Research Service.
- NHANES, 2003-2006.