Putting Sugar in Perspective

Sugar in cereals — including kids cereals —contribute less than 5 percent of daily sugar intake.1 Yet it adds taste, texture and enjoyment to cereal, while encouraging the consumption of fiber, vitamins and minerals — essential nutrients that you and your kids might not otherwise get from any other meal.

In fact, a serving of Kellogg’s® Froot Loops® contains 12 grams of sugar — or 48 calories. While a glass of orange juice has more sugar, and the average fruit yogurt has more than double the sugar of kids’ cereal with milk.2


  1. Mosfegh A, Goldman J, Cleveland L. 2005. “What We Eat in America,” NHANES 2001-2002. “Usual Nutrient Intake from Foods as Compared to Dietary Reference Intakes.” U.S. Department of Agriculture, Agricultural Research Service.
  2. NHANES, 2003-2006.