Power of Breakfast

Wake up to a world of possibilities. A world where the day is yours, everything is brighter and anything can happen. It’s time to awaken your best, savor your potential and start something great.

And it all begins with breakfast.

When you start with a nutritious breakfast, you’re refueling your body and brain, kick-starting your metabolism and getting the energy you need to embrace the morning.

Yet while many of us recognize the importance of breakfast and look for ways to make time for it in our daily routines, the realities of a hectic morning make it difficult to fit the meal in every day — a fact revealed in our recent Breakfast in America Survey.


By skipping breakfast, even only on occasion, we miss out on important nutrients that adults, and especially children, do not make up for later in the day.1,2,3 Vitamins, minerals and fiber that are important for a well-balanced diet.

But even beyond nutrition, more than a quarter-century of research shows a positive link between breakfast and mental alertness and physical performance.4,5 Ensuring a balanced start in the morning better prepares all of us to finish the day strong.

That’s the power of breakfast.


  1. Cho S, Dietrich M, Brown CJ, Clark CA, Block G. The effect of breakfast on total daily energy intake and body mass intake: results from the Third National Health and Nutrition Examination Survey (NHANES III). J Am Coll Nutr. 2003;22:296-302.
  2. Matthews R. Importance of breakfast to cognitive performance and health. Perspectives in Applied Nutrition, 1996;3(3):204-212.
  3. Preziosi P, Galan P, Deheeger M, Yacoub N, Drewnowski A, Hercberg S. Breakfast type, daily nutrient intakes and vitamin and mineral status of French children,adolescents and adults. J Am Coll Nur. 1999;18:171-78.
  4. Wyon DP, Abrahamsson L, Jartelius M, Fletcher RJ. An experimental study of the effects of energy intake at breakfast on test performance of 10-year-old children in school. Int J Food Sci Nutr. 1997;48:5-12.
  5. Kennedy, E, Davies C. US Department of Agriculture School Breakfast Program. Proceedings of the Napa Valley Symposium Cognition and School Learning 1995. Am J Clin Nutr. 1998;67:743S-5S.

In This Section

Breakfast in America Survey What is breakfast really like for you and your family? We decided to ask.
Best Start to the Day Discover how a great breakfast can lead to a great day.