Kellogg's Wellbeing Newsletter – August 2020


Welcome to the August 2020 issue of the Wellbeing Collective newsletter. “Meat” Incogmeato™ by MorningStar Farms®—our newest line of vegan foods. See how we’re helping to fight summer hunger among kids. Learn about tools for grades K-12. And please take our quick poll so we can bring you the resources you want most.

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Incogmeato™ Available Now!

Incogmeato™ Available Now!


As a leading global plant-based food company, Kellogg is committed to offering a variety of plant-based options. In fact, our company’s portfolio is 86% plant-based, including our cereals, snacks and meat alternatives. 1

Now, we’re excited to bring you Incogmeato™ by MorningStar Farms®—our newest line of vegan foods that look, cook and taste just like meat. All made with non-GMO soy and colors and flavors from natural sources and all certified plant based by the Plant Based Food Association.

Incogmeato™ in your supermarket fresh meat case now…

Burger Patties. 20g complete protein, excellent source of fiber (contains 18g total fat; see nutrition information for saturated fat content) per serving.

Ready-to-Cook Ground. 20g complete protein, excellent source of fiber (contains 16g total fat, see nutrition information for saturated fat content) per serving.

Ready-to-Cook Original Bratwurst. 12g complete protein (14g total protein), good source of fiber (contains 10g total fat) per serving.

Chik’n Nuggets. 9g complete protein (12g total protein), good source of fiber (contains 7g total fat) per serving.

Mickey Mouse Shaped Chik’n Nuggets. 10g complete protein (13g total protein), good source of fiber (contains 6g total fat) per serving.

Italian Sausage coming soon! 12g complete protein (14g total protein), good source of fiber (contains 9g total fat) per serving.

Learn more about Incogmeato™

Download our related infographics: The Benefits of Soy, The Power of Plant-Based and Solve the Complete Protein Puzzle.

1. Kellogg Company 2019/2020 Corporate Responsibility Report

Fighting Summer Hunger during Covid-19

Fighting Summer Hunger during Covid-19


An estimated 18 million kids (one in four) in the US could face hunger because of the Coronavirus 19 (COVID-19) pandemic.

Mandatory school closures earlier this year meant that students missed the school breakfast and lunch they relied on—and accessing meals has remained challenging well into the summer months.

To help, Kellogg, the Kellogg Company Fund, our customers and community partners have supported a number of hunger initiatives this summer through our Kellogg's Better Days global purpose platform.

• Kellogg and Kellogg Company Fund donated $70,000 to United Way to support programs that offer free summer breakfasts and lunches for children in Battle Creek, Des Moines, Dallas and Seattle.

• In June, Kellogg supported regional grocer Food Lion’s “Summers Without Hunger” campaign. Food Lion shoppers who made a $5 donation to Food Lion Feeds via a “virtual food donation backpack” triggered a matching gift of $5 in food from Kellogg and other participating brands to the shopper’s local food bank. In all, Kellogg donated 250,000 Nutri-Grain® bars, cereals and snacks.

• Throughout July, Kellogg partnered with regional grocer Hy-Vee for the “End Summer Hunger” campaign, supporting Feeding America. Specially marked packages of Kellogg’s® Frosted Mini-Wheats®, Kellogg’s® Club Crackers and Town House® Crackers informed shoppers that a donation will be made to food banks in Hy-Vee communities each time that item is purchased. For each participating product purchased at Hy-Vee stores between July 1-31, 2020, Hy-Vee is donating on behalf of Kellogg's and Keurig Dr Pepper the monetary equivalent of at least one meal ($01.10) secured by Feeding America on behalf of member food banks—up to a maximum donation of $150,000.

• Earlier this year, Kellogg donated $825,000 to No Kid Hungry to support school breakfast programs.

• Kellogg extended its annual support of Food Research & Action Center’s (FRAC) summer breakfast report and summer lunch report, which measure successes and shortfalls in reaching hungry children in the US. FRAC also used Kellogg-sponsored funds to help summer breakfast service in multiple locations.

To date, Kellogg has donated more than $13 million in food and funds to global COVID hunger relief efforts. Want to help, too? Donate to United Way.

New K-12 School Tools—Something for Everyone!

New K-12 School Tools—
Something for Everyone!


Keeping K-12 students happy and healthy is a big job. That’s why our newly updated K-12 site makes it simple to satisfy student’s cravings and US Department of Agriculture requirements with delicious and nourishing foods, and informative and fun resources for school operators, parents and students. Here’s a sampling:

Apple Eggo® Mini Pancake Bites—launching this fall. Colors and flavors from natural sources, whole grain as first ingredient, 4g fiber per serving. See the easy thaw and serve instructions , which provide more options for serving in schools.

Menu solutions for emergency feeding and beyond. Explore NEW resources for creative menu concepts that allow operators to serve and distribute meals via curbside pickup, classroom delivery and traditional meal service models while keeping food safety measures at top of mind. For starters, get Build Your Own Meal Kit here.

More K-12 tools coming this month! Watch for our plant-powered calculator and a Craveable Calendar for the 2020-2021 school year filled with recipe ideas and wellbeing tips to help keep kids excited about school meals.

Visit our K-12 site here
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Give Us Your Two Cents—Take Our Quick Poll!


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