New Cereals and Granolas

Kellogg’s^® Frosted Mini-Wheats ^® Cinnamon Roll. Serves up 10 layers of crunchy, golden whole wheat with real cinnamon baked right in. 7 g fiber and 47 g whole grain per serving. WIC eligible.

Kellogg’s Raisin Bran^® Toasted Oats and Honey. A heart healthy cereal.^* Offers up a tasty blend of crispy bran flakes, raisins, toasted oats and real honey. 5 g fiber per serving.

Kashi GO^® Dark Cocoa and Cinnamon Vanilla. Keto friendly and grain-free. 12 g protein, 1 g sugar and 10 g net carbs per serving. Vegan and Non GMO Project Verified.

Kashi^® by Kids Cinnamon Superloops. The latest variety made for kids, by kids. Made with superfood ingredients like red lentil flour and pea protein. 4 g protein, 3 g fiber and 24 g whole grain per serving. Vegan, certified organic and Non GMO Project Verified.

Bear Naked^® Hot Granola Cups in Maple Pecan and Fruit & Nut. A steel cut oatmeal blend with a granola topper in a convenient cup. 10 g protein and 6 g fiber per serving. Non GMO Project Verified.

Bear Naked^® Grain Free Maple Cinnamon Granola. Paleo-certified and loaded with nuts and seeds. 6 g fiber. Gluten free, vegan and Non GMO Project Verified.

Little Debbie^® Oatmeal Creme Pies cereal. We partnered with Little Debbie to bring you these crispy oatmeal puffs with a delicious creme-flavored coating. 10 g whole grain and a good source of 8 vitamins/minerals per serving.

Crayola^® Jazzberry cereal (limited edition). Kids can color on the carton! 5 g fiber and a good source of 8 vitamins/minerals per serving. Compliant with Children’s Food and Beverage Advertising Initiative (CFBAI) requirements.

^*While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease.

New Snacks

Special K® Keto Friendly snack bars in Peanut Butter Fudge and Chocolate Almond Fudge. Great taste! 7 g protein, 1 g sugar and 2 g net carbs per serving.

Town House® Dipping Thins in Sea Salt and Black Pepper. Check the back for recipes that pair perfectly with each flavor like Goat Cheese and Chive Dip and Creamy Dill-licious Dip.

Kellogg Inspires 9-Year-Old
to Start a Food Drive

Rocco Salamone, a 9-year-old boy from Swedesboro, New Jersey, was eating a bowl of Kellogg’s^® Frosted Mini-Wheats ^® one morning when he started reading about our Better Days commitment on his cereal box. He became particularly concerned as he read the statistic that 1 in 7 children in America suffer from hunger.

With the help of his family, Rocco immediately jumped into action assembling a team of friends to start collecting donations for local food banks. He named his team the Hunger Relievers Team.

When Kellogg heard about the Hunger Relievers Team, we contacted Rocco’s family to let them know we wanted to partner with Rocco. We provided three pallets of food for the food banks and sent a gift box of Kellogg goodies for Rocco and his team – including our ever-popular face masks!

Read more to learn about how we inspired the Hunger Relievers Team to create Better Days in their community.

Helping Rice Farmers on the Ground

As part of Kellogg’s Better Days commitment to support one million farmers by the end of 2030, we’re collaborating with The Nature Conservancy (TNC) to provide efficient water irrigation resources to Arkansas rice farmers.

Thanks to a grant from Kellogg, TNC installed irrigation timers on 30 farms to manage water use on approximately 15,000 acres of land located predominantly in critical groundwater areas in the Delta of Arkansas. Farmers program the timers on their pumps to irrigate the field and when finished, the timers turn the pumps off automatically, thereby saving water. TNC scientists estimate that the timers will conserve nine billion gallons of water each year.

This Arkansas rice project is part of Kellogg’s larger Supporting U.S. Farmers collaboration with TNC aimed at driving positive impact through conservation programs on 255,000 acres of land across Arkansas, Illinois, Michigan, and Nebraska.