Kellogg's Wellbeing Newsletter – January 2020


A warm welcome from the Wellbeing Collective—we’re glad you joined us!

As a leading plant-based wellbeing company, Kellogg is redefining nourishment beyond traditional nutrition to a holistic definition of wellbeing that covers physical, emotional and societal interconnections, all of which are driven by our portfolio of plant-based foods. Our goal is to make delicious foods that are better for you and better for the world we live in. Learn more about the Wellbeing Collective here.

Along the way, this newsletter will bring you sneak peeks into new foods, brand campaigns, K-12 foods, continuing education opportunities, consumer insights, new research findings, recipes and more. Watch for it six times per year.

Not yet a Wellbeing Collective member? Don’t miss out—sign up here now.

In this issue, learn about MorningStar Farms® plant-based certification, research on the positive environmental impact of meatless meals, our new innovation center, and two new cereals made with fruit.

Certified Plant-Based

Several MorningStar Farms® Foods are Certified Plant-Based


Consumer demand for plant-based foods continues to rise and MorningStar Farms®— America’s #1 Veggie Burger Brand—is a leader in meeting that demand.

Now, several MorningStar Farms® foods will display the Plant-Based Foods Association (PBFA) “Certified Plant-Based” stamp on front-of-pack to help shoppers find foods that are 100% free of animal ingredients.

The PBFA defines plant-based foods as those with a finished product consisting of ingredients derived from plants (including vegetables, fruits, whole grains, nuts, seeds and/or legumes). Meat, egg and dairy alternative products that do not contain any animal-derived ingredients are eligible for certification.

Certified so far are MorningStar Farms® BBQ Chik'n Nuggets, Buffalo Wings, Chipotle Black Bean Crumbles™, Italian Sausage Style Crumbles, Tex-Mex Burger and Veggie Chik'n Popcorn. More certified foods will roll out in the coming year.

Learn more about MorningStar Farms®
New Research

New Research:
Meatless Meals May Benefit the Environment1,2


A new study suggests that eating meatless may benefit the environment in several ways.

The study used consumption data to compare the environmental impacts of meatless and meat-containing meals in the United States. The results showed that, on average, meatless meals had more than a 40% reduction in environmental impacts compared to meat-containing meals for any of the assessed indicators (carbon footprint, water use, resource consumption, health impacts of pollution, and ecosystem quality).

1 Ernstoff, A.; Tu, Q.; Faist, M.; Del Duce, A.; Mandlebaum, S.; Dettling, J. Comparing the Environmental Impacts of Meatless and Meat-Containing Meals in the United States. Sustainability 2019, 11, 6235.

2 This research was funded by the Kellogg Company.

Read the Full Study Here
On Trend

On Trend: The Kellogg Center for Innovation (KCI)


In September 2019, the Kellogg Center for Innovation (KCI) opened here in Battle Creek. This innovative, future-thinking endeavor houses a research and development kitchen, consumer kitchen, sensory laboratories, and a packaging and design studio to help us meet the ever-changing demands and needs of our consumers.

The KCI uses culinary-led insights and expertise to support growth, identify trends and establish capabilities and partnerships to help create new foods relevant to the needs of today’s consumers. To date, we’ve delved into the microbiome health benefits of fermented foods, plant-based protein products, compostable and reusable packaging, and the development of new foods.

Watch this space for updates about our innovations.

New Cereals for Fruit Lovers

New Cereals for Fruit Lovers


Kellogg’s® Frosted Mini-Wheats® Filled Mixed Berry cereal is made with fruit and contains 41g whole grain, 6g fiber and 100%DV for both iron and folate per serving.

Kellogg’s® Special K® Banana cereal is made with real bananas and no artificial colors. Contains 16g whole grain, 3g fiber, 60%DV iron, 50%DV folate and 10%DV each for vitamins A, C and E as antioxidants women need.


Connect With Us on Twitter!

Follow us @KelloggRDS for food news, new research findings, continuing education opportunities, and more! And stay tuned for an exciting website redesign next year!


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