Kellogg's Wellbeing Newsletter – October 2020


Welcome to the October 2020 issue of the Wellbeing Collective newsletter. It’s National Vegetarian Awareness Month so the focus is on the benefits of plant-based foods. Also learn how you can support World Food Day and attend #schoolofeggo – a cute and creative way for your family to get some edible education. Then, take our quick poll to vote for your favorite social media channels.

National Vegetarian Awareness Month Spotlights Plant-Based Foods

National Vegetarian Awareness Month
Spotlights Plant-Based Foods


October is National Vegetarian Awareness Month – what better time to spotlight plant-based foods? Many plant-based foods are delicious, convenient and affordable and can be sustainable choices that help serve up protein, fiber, vitamins and minerals. They even may help support gut microbiome health.

If you’re looking to up your plant-based foods game this month and beyond, Kellogg’s got you covered. As a leading global plant-based food company, 86% of the foods we offer are plant-based, including our cereals, snacks and meat alternatives. 1

We’re committed to sustainability and variety, too. Surprisingly, we only eat 150 of the estimated 30,000 edible plants available, and just three main plants – corn, rice, and wheat – account for more than 50% of the food people eat globally. Growing and eating a greater variety of plants can benefit our overall wellbeing and support a more sustainable food supply for generations to come. That’s why today, we offer a greater variety of plant-based foods than ever containing diverse plant-based ingredients like nuts and seeds, fruits, vegetables and beans, and grains such as barley, oats and rye. 1

Check out our assortment of recipes,tools and resources to help you lead a more plant-based life.

Plant-Based Recipes at Find delicious, hearty options for fall like Apple Sausage Breakfast Casserole and Curried Stuffed Acorn Squash.

The Veg Effect Calculator. See the positive impact your veggie meals can make on the environment.

Plant Power Calculator for Kids. Shows kids how their plant-powered choices can help the environment they love.

For K-12 School Foodservice Operators. The labeling of plant-based protein options under the USDA Child Nutrition Labeling Program means schools can use plant-based alternatives such as Morningstar Farms® Chik’n Nuggets and Morningstar Farms® Spicy Black Bean Veggie Burgers in place of traditional menu staples for breakfast, lunch and supper.

The Power of Plant-Based. Download our infographic to learn more about the benefits of a plant-based lifestyle.


1 Kellogg Company 2019 Wellbeing Milestones

World Food Day – How You Can Help

World Food Day – How You Can Help


World Food Day is October 16, a time to recognize the issue of global food insecurity – especially during times of crisis.

This year, World Food Day takes on special significance due to the COVID-19 pandemic. Nearly 690 million people are already facing hunger and an additional 83-132 million people could go hungry this year as COVID cases continue to rise. 2

As countries around the world suffer the impacts, the Food and Agriculture Organization (FAO) of the United Nations, the organizer of World Food Day, is launching a call for global solidarity to help the most vulnerable people recover and make food systems stronger, more sustainable and resilient to climate change.

We all have a role to play, from making food choices that improve our health and the health of our food systems, to not letting sustainable habits fall by the wayside.

As always, Kellogg is honoring World Food Day globally throughout the month of October to drive awareness of the issue and to help inspire others to make an impact.

We invite you to join us on October 13th for our global virtual event featuring a compelling discussion on the issue of food insecurity in a pandemic world, including how COVID-19 has impacted the global food system from farm to table.

Here are more ways you can take action with a simple click:

• Join our Amazon World Food Day campaign and donate to an area food bank or Stream it Forward to support Feeding America®.

Give to United Way , a Kellogg charity partner. Your contribution helps to support important programs such as breakfast-in-the-classroom, summer feeding programs, and providing food and other basic needs for adults struggling to make ends meet.

Learn more about how Kellogg is honoring World Food Day.


2 Food and Agriculture Organization of the United Nations.

Edible Education with #schoolofeggo

Edible Education with #schoolofeggo


Whatever school looks like for your family this fall, Eggo® is a blank canvas that can bring your family together in the kitchen for edible education and fun.

That’s a good thing. Research shows that sharing more family meals is linked to positive habits such as eating fruits and vegetables, and better family functioning in terms of family connectedness, communication, expressiveness and problem-solving. 3

Gather the family to check out Eggo® on Instagram , Facebook , Twitter and Pinterest for fun, easy, delicious ways to add practical learning to any meal of the day. Then, show us your family’s #schoolofeggo homework! Create and share with us on social media using #schoolofeggo.


3 Family Meal Frequency, Diet, and Family Functioning: A Systematic Review with Meta-analyses. Journal of Nutrition Education and Behavior . 2020.

Learn More about #schoolofeggo
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