Kellogg’s and Nutrition—Then and Now

With National Nutrition Month coming in March, it’s timely to tell you about Kellogg’s long-standing commitment to nutrition and well-being.

Today, W.K. Kellogg’s legacy continues to inspire us. Kellogg is a company with a Heart and Soul committed to better days for people and a place at the table for everyone through our trusted brands.

For instance, we’re focused on:

•   Strengthening our impact on physical health by innovating foods that provide key nutrients and ingredients and supporting positive eating patterns, including portion control

•   Increasing access to nourishing foods through WIC, SNAP and meal programs that support kids and hunger

•   Connecting people with foods and marketing efforts that create shared moments and experiences

•   Leading in climate action through sustainable packaging and by supporting farmers

•   Positively impacting childhood wellbeing through our foods and marketing efforts most visible to kids

Celebrate Cereal and
School Breakfast in March

National Cereal Day (March 7) and National School Breakfast Week (March 8-12) are almost here—a great time to review the benefits of cereal and to offer our latest resources.

Did you know these facts about cereal?

• Many cereal grains are grown by US farmers.

• Cereal helps promote intake of other food groups like milk and fruit.

• Kellogg’s has more than 30 cereals that are a good or excellent source of fiber.

• Cereal and milk can have double digit protein levels—Kellogg’s offers 15 different cereals that are at least a good source of protein when combined with ¾ cup milk.

• Kellogg’s offers several delicious cereals with 5 grams of sugar or less.

• Cereal is the number one food eaten when families eat together.

• It’s affordable—a serving of Kellogg’s cereal, milk and fruit is $1*.

• Many cereal packaging materials are made from recycled or certified-sustainable sources.

Learn more about cereal: See our cereal infographic and hear from registered dietitian Holley Grainger.

* Disclosure: Based on average cost of serving of Kellogg’s cereal, ¾ cup (Nielsen: 52 WE, 2019), ¼ cup (USDA ERS, July 2018) of top 3 fresh fruits consumed (The Packer: Fresh Trends, 2019) in US.

Calling all K-12 school foodservice professionals! Kellogg’s is committed to providing delicious and nutritious foods—including cereal and plant-based proteins—that meet USDA school meal regulations to fuel kids throughout the day.

Join us in celebrating National School Breakfast Week (March 8-12, 2021)—get our calendar full of fun menu concepts!

K-12 School Breakfast Grants

Kellogg’s is pleased to provide grants to 10 schools districts across the country to help expand their school breakfast programs. The grants are a part of Kellogg’s more than $1 million donations to No Kid Hungry ^®.

Because schools are challenged even more today due to the impact of COVID-19, the districts will use much of the funding to purchase mobile equipment to help transport breakfast to multiple locations, based on how they are managing their programs right now.

Want to Hear a “Waffully” Good Joke?

Q: How does a waffle hold syrup?      A: In its pockets.

(Cue the groans!)
Look for more silly jokes like this on the back of select packages of Eggo^® Minis.