A Market With Meaning
Increasingly, through its farmers' market and related programs, SPROUT is removing barriers to entry for would-be food sellers. Now, neighborhood growers with offerings as small as a bushel of beans or some jars of kimchi can pool their wares together with other small sellers at SPROUT’s Truck Farm Table, a shared stall with a permanent spot at the Refresh Farmers' Market as well as at the Crescent City Farmers Market, with which SPROUT partners.
“Truck Farm Table allows farmers who might not have the capacity to be at market to drop off their products and produce. We sell them, and they can still reap 100% of the benefits,” explains Erica Sage Johnson, markets coordinator. Participants take turns manning the table and selling for other community members, which also gives them the experience of one-on-one interactions with customers.
The aim, says Johnson, is for these growers to “graduate,” turning that experience and exposure into an opportunity to have their own table at a farmers market. Adds Green, “Our goal is for people to get too big for us, to be too cool for us.”