Following the creation of five Zero Hunger art renditions around the country, Kellogg, in partnership with Street Art for Mankind, has unveiled its sixth and final mural in the company’s hometown of Battle Creek, Michigan.
“I’m excited to be here today to help unveil the sixth and final mural we’ve funded to further create awareness of the life-sustaining issue of food justice – or the right to grow, sell and eat healthy food,” shared Chris Hood, President of Kellogg for North America. “The scale of this project, and of every mural from Oakland, California to New Orleans, amplifies the importance of not just feeding people today, but of making sure we work together to achieve the United Nations Sustainable Development Goal #2 – Zero Hunger – by the 2030 target. I mean, look at the size of this mural! It takes up a significant portion of our W.K. Kellogg Institute for Food and Nutrition Research, which clearly speaks to the importance of this issue.”
The murals are a part of Kellogg’s Black History Every Month (BHEM) initiative and represent the goal and commitment of the program to address food justice challenges. Rooted in symbolism and purpose, BHEM seeks to reduce the hunger gap by partnering with local community non-profits such as Sunlight Gardens, United Way Food Bank, and Feeding America who are working towards the same.
“Black History. Every Month, and other projects like it, can create permanent, far-reaching change,” says Maegan Hill, co-chair of the Kellogg African American Resource Group Marketplace and Battle Creek native. “Our role is to bring attention, connect advocates, inspire new allies, respectfully listen, and help find innovative ways to support this change. The communities know what they need and should lead the conversation to manage the resources that will create sustained change. We are here to support and amplify those conversations.”
While BHEM continues to find new partners and ways to expand its efforts, the murals symbolize the commitment, elevate awareness, and offer visual inspiration for all who see them.
“The Battle Creek mural will inspire so many people in the quest to combat food injustice, particularly right here in our home community,” says Jennifer Cloherty, Chief Financial Officer, KNA and Kellogg African American Resource Group Executive Sponsor. “If you google the “role of art”, the first definition you see says “Art influences society by changing opinions, instilling values and translating experiences across space and time.” That is exactly what this mural does, and we are so proud to have it painted on the face of WKKI – our Research and Development facility where we work to create the future of food.”
Adds Maegan Hill:
“It is vital to raise awareness and it is important to make donations, but there is nothing like communities coming together to create lasting change. Check out the BHEM website, read the articles on each non-profit organization. Volunteer, Donate, amplify the critical work they are doing to combat food injustice in their cities.”
Visit https://www.kelloggs.com/en_US/giving-back/blackhistoryeverymonth.html for more information on Black History Every Month.