Nourishing People with Our Foods
Our purpose at Kellogg Company is to nourish families so they flourish and thrive, and we’ve been doing exactly that for more than 110 years.
Examples of our commitment to people’s wellbeing can be found throughout our long history of innovation, from introducing one of the first high-fiber cereals in 1915, to being one of the first in the industry to hire a dietitian in 1923. And in 1938, Kellogg recognized that fortification with micronutrients played a vital role in achieving optimal health for all the family and has been voluntarily adding vitamins and minerals to breakfast cereals, launching ‘Pep’, the first cereal to be fortified with B vitamins and vitamin D.
Why fortify cereal?
Scientific evidence from around the world demonstrates that voluntary fortification of foods can play an important role in helping to increase the intake of shortfall micronutrients among both children and adults. For example, fortification of folic acid resulted in a decrease of neural tube birth defects in the US by 36 percent, resulting in an additional 1,000 healthy babies each year from 1991-2011.
Today, breakfast cereals are common fortified foods around the globe. Often the fortification profiles look different market to market, as local regulation, nutrient needs and consumer demands vary. Although fortification is not a mandatory requirement for cereal, Kellogg continues to believe in the impact it can have on nutrient intakes, especially those of public health concern.
With that in mind, we fortify with low but significant levels of vitamins and minerals ̶ significant enough to make a difference to nutrient intake and status, but low enough to not be at risk of consuming too much.
How does Kellogg determine which micro-nutrients to add or remove?
In recent years, we have begun to update our fortification profiles around the world to ensure that we are purposeful and deliver against consumers’ wants and needs. We consider the following:
- Are there regulatory changes and impacts to what we are able to provide?
- Based on consumption data, what is the current impact on consumer intakes from cereal today in this country/region?
- How is our food consumed and what does the full meal provide if other foods are typically eaten with our food?
- How do we respond to new research that indicates some nutrients may be over fortified within a region?
- What is the technical feasibility of adding vitamins and minerals during the cooking process?
The answers to these questions provide us with the information we need to develop purposeful micro-nutrient blends for our brands to deliver to consumers. Our purposeful approach to fortification will continue to help ensure our foods provide the appropriate nutrients consumers both want and need. We will use science and insights to drive any current and future changes to ensure we meet our local regulations and deliver upon our more than 110-year commitment to nourish families.
Does Kellogg communicate about fortification?
As always, we are transparent about vitamin and mineral content through communication on packaging, on our websites and within our marketing communications.