Kellogg's Cereal and WIC: Nourishing Families

At Kellogg, we continue to work toward our vision of a good and just world where people are not just fed but fulfilled, and our purpose to create better days and a place at the table for everyone through our trusted food brands. This mission anchors our Kellogg’s® Better Days Promise to create better days for 3 billion people by the end of 2030. This vision aligns with our commitment to the U.S. Department of Agriculture's (USDA) Women, infant, and Children Supplement Nutrition Program (WIC).

Kellogg is committed to creating cereals that meet WIC’s nutritional requirements including its entire line of whole grain Frosted Mini Wheats and the first and only organic whole-grain cereal, Kashi Organic Oat cereals.

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What is WIC?

USDA's Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) supports the health of low-income women, infants, and children up to age five. The WIC Program provides nutritious foods to supplement diets, information on healthy eating, and referrals to health care.

Cereal is among the foods included in the WIC program and can play an important part in providing nutrients that may be missing from many diets.