Nutrients Of Need
Our founder W. K. Kellogg was an original wellbeing visionary. He understood the important role plant-based foods play in our overall wellbeing, including the benefits of a plant-based diet on a broader world. Today, we continue his passion for nourishing people with our foods by considering three interconnected aspects of wellbeing – societal, emotional and physical.
From a societal perspective, we’re addressing food security and increasing access to nutrition by supporting biodiversity and a more sustainable food supply through our plant-based foods and sustainable packaging. From an emotional perspective, food brings people together. This togetherness fosters community and connections that enrich our lives. To support physical wellbeing, we are crafting foods that address nutrients of need and support gut health.
“Food is an important lever to concurrently support human health and environmental sustainability,” said Alyson Greenhalgh-Ball, senior director, global health and wellbeing. “The global adoption of healthy diets from sustainable food systems will help safeguard our planet and, at the same time, improve the health of people around the globe.”
That’s why nourishing people with our foods along the three dimensions of societal, emotional and physical wellbeing are one of the tenets of our Kellogg’s® Better Days global purpose platform through which we’ve committed to creating Better Days for 3 billion people by the end of 2030.
These efforts take two paths. The first is ensuring that our foods deliver nutrients of need to help address common nutrient shortfalls in Kellogg markets. The second consideration is addressing hidden hunger, or malnutrition due to the lack of essential vitamins and minerals. To help do so, we’re increasing important nutrients in key places in our portfolio, including Vitamins A and D, fiber, iron and others. We’re also creating new recipes that reduce nutrients we need, less of, such as sugar, sodium, saturated fat, etc.
That’s why nourishing people with our foods along the three dimensions of societal, emotional and physical wellbeing are one of the tenets of our Kellogg’s® Better Days global purpose platform through which we’ve committed to creating Better Days for 3 billion people by the end of 2030.
These efforts take two paths. The first is ensuring that our foods deliver nutrients of need to help address common nutrient shortfalls in Kellogg markets. The second consideration is addressing hidden hunger, or malnutrition due to the lack of essential vitamins and minerals. To help do so, we’re increasing important nutrients in key places in our portfolio, including Vitamins A and D, fiber, iron and others. We’re also creating new recipes that reduce nutrients we need, less of, such as sugar, sodium, saturated fat, etc.
1 Source of fiber is defined as at least 3g fibre per 100g, Codex Alimentarius. Fiber nutrient content standards vary by country.
Kellogg was the first company to put nutrition information on its cereal packages in the 1930s. To help shoppers best understand where our foods fit in their preferences, we continue our commitment to transparent, front-of-pack labeling.
In France, have voluntarily adopted the Ministry of Health’s NutriScore.
In the U.K. and Ireland, worked with the U.K. Department of Health and Social Care’s to adopt a traffic light approach.
In the U.S., many of our brands use voluntary Facts Up Front labels provide clear information about calories, saturated fat, sodium, and total sugar content, and, optionally, nutrients such as fiber, potassium, vitamin D, and calcium.
We also share nutrition information about our foods with consumers through a wide variety of other channels.
As we continue our Kellogg’s® Better Days journey to nourish 1 billion people by the end of 2030, you can count on Kellogg and our foods to help feed the world’s overall need for societal, emotional and physical wellbeing.
