What Are You Doing About Artificial Colors And Flavors In Your Foods?

Q: What are you doing about artificial colors and flavors in your foods? 

A: At Kellogg, consumers are at the heart of all we do.  Listening and meeting the changing needs of consumers is something people expect from us. 

We know consumers are looking for foods with simpler ingredients and work has been underway for years to answer that call. We are proud of the progress we’ve made against our 2015-2018 global goal to reduce artificial colors and flavors in Kellogg’s branded cereals, snack bars and Eggo waffles. Today, 90 percent of these recipes do not contain artificial colors and flavors.

We will continue to meet the demands from our consumers with a wide variety of Kellogg branded cereals and snacks which have colors and flavors from natural sources.  Ultimately, we will not sacrifice the great taste and quality consumers expect from their favorite Kellogg foods.