Kellogg’s MyBowl™ shows how easy it is to meet dietary recommendations while building a nutritious cereal breakfast of grains, dairy and fruit. It extends the messages of the U.S. Department of Agriculture’s MyPlate by illustrating that all food groups can fit into all meals, even those traditionally served in bowls.*
Healthcare professionals can use MyBowl and the tools and resources that help support it to educate people on how to make the most of their breakfast meal.
Kellogg’s MyBowl™ is a simple tool that helps people understand how specific foods fit into “food groups,” specifically, how cereal, milk and fruit deliver servings and nutrients from the grains, dairy and fruit food groups.
The positioning and size of the colored bands around MyBowl reflect the different types and amounts of foods and food group combinations that could be enjoyed in a bowl. Orange represents the grains group; blue represents the dairy group; and red represents the fruit group.
Help clients with free resources:
There is a lot of information out there about what nutrients are most important at breakfast, but to help start the day right, a bowl of cereal and 1/2 cup of skim milk**** gives your body protein and grains it needs to help refuel the body.
One serving of Kellogg's cereal and 1/2 cup of skim milk is a powerful combination of protein and grains that helps refuel your body. Protein helps you rebuild, grains help you recharge. Together, grains and protein help you fuel right.
There is also a great opportunity to add more vitamins, minerals and fiber by adding fruit as a topping.
People need help starting the day with a balanced breakfast; research shows:
Kellogg’s MyBowl™ plays an important role in helping people get off to a great start by showing them how easy it is to build a nutritious breakfast.
People need help starting the day with a balanced breakfast: Research shows that when people do eat breakfast, top items consumed included non-food choices, such as coffee and tea.
Kellogg’s MyBowl™ helps people realize that eating breakfast can be a fast and easy solution to achieving a varied diet and meeting nutrient needs.
A cereal breakfast can help Americans get more fiber, which was noted in the 2010 Dietary Guidelines for Americans as a “nutrient of concern,” since 9 out of 10** Americans don’t meet daily recommendations for fiber.4
In fact, on average, Americans consume just about half (14-18 g) of the 25-38 g of fiber they need each day.5
*Kellogg developed MyBowl to complement USDA’s MyPlate; it is not affiliated with nor endorsed by the U.S. Department of Agriculture.
**Actual percentage of people not getting enough fiber is 95%.
***Cereal and milk breakfast includes one serving of Kellogg's cereal and 1/2 cup skim milk. Kellogg's offers over 20 cereals that proivde a good source of protein with 1/2 cup skim milk.
**** Kellogg's offers over 20 cereals that provide a good source of protein with 1/2 cup skim milk.