Farms, Flowers and Pollinators

Kellogg's is collaborating with farmers and The Nature Conservancy to boost biodiveristy and protect fragile ecosystem by installing pollinator habitat. Learn more:

Pollinator strips are areas on a farm that are intentionally seeded with flowering plants instead of the crops the farmer normally sells. Kellogg Company is working with The Nature Conservancy and farmers to install strips as part of our commitment to support 1 million farmers and workers around the world by 2030.  Here are six reasons pollinator strips are causing a buzz:

1.       Big surprise…Pollinator strips support POLLINATION!

As the flowers grow and bloom, they provide food for insects such as bees and butterflies. A healthy population of these insects is important because as they collect nectar from flowers, they pollinate a huge variety of plant species, including many farm crops. And these helpful insects travel the surrounding areas, helping to pollinate plants in neighboring farms, gardens, meadows, and forests.

2.       Animal Habitat

The strips also restore habitat and food for many animals including birds and small mammals.  That’s important because many natural habitats have been reduced by climate change and development.

3.       Pest control

Some of the animals and insects attracted by pollinator strips also prey on pests that are harmful to farm crops.  That means it may be possible for the farmer to use less insecticides.

4.       Clean Water

Pollinator strips are often placed on the borders or edges of farm fields, where they provide a buffer that filters water flowing off fields and keeps soil and nutrients in the field, not in nearby waterways.  This important for keeping farm soils healthy and water clean.

5.       Biodiversity

Biodiversity is the variety of life forms that make up our natural world (animals, plants, insects…from a whale or elephant to the tiniest microbe in the soil below our feet).  Each life form in an ecosystem plays a role in the planet’s health, and pollinator strips support a tremendous variety of plant and animal species. So, it’s important that we protect biodiversity through measures like pollinator habitat for the health of our planet and our communities.

6.       Growing food

According to the U.S. Department of Agriculture, pollinators are responsible for one in every three bites of food we take. So if you like to eat, thank a pollinator and thank the farmers who are helping them thrive.

Kellogg's Family Rewards

KFR logo
The brands you love are loving you back.