Wake up and start your day with the tasty goodness of Kellogg's® Cracklin’ Oat Bran® cereal. Deliciously crafted, oven-baked cereal that helps you shine your brightest. Made with crispy, toasted oat bran combined with sweet coconut flakes, and a dusting of cinnamon and nutmeg to provide an energizing boost to your morning. Did you know that fiber helps support digestive health and overall wellness? Kellogg’s® Cracklin’ Oat Bran® is an excellent source of fiber with 6g of total fat and contains 8 vitamins and minerals serving to start you off strong. Whether you enjoy it at breakfast time, as the base of your preferred homemade snack mix recipe, or straight from the box. Kellogg's® Cracklin’ Oat Bran® cereal helps you rise, shine, and make the most of your day.