There was a time when breakfast was boring. Why? Because it didn't include Pop-Tarts® toaster pastries. So we reimagined toast and jam as a rectangular, toaster-ready treat. Then we thought, “You know what this really needs? FROSTING.” But we didn’t stop there – we did the same thing with dozens of other flavors. You’re welcome world. And you’re welcome to help yourself to delicious Pop-Tart-y goodness morning, noon and night. Out of the toaster. Out of the foil. Out of the freezer even (if you’re one of those people). Because we don’t make the rules. Just Pop-Tarts®.