Creating Better Days for 3 Billion People by 2030


Our company’s vision if of a good and just world, where people are not just fed, but fulfilled. We’ve always been a purpose-driven organization – it’s in our DNA.  Our founder, W.K. Kellogg, was an early conservationist, a leading philanthropist, and an original wellbeing visionary.  With this legacy, we’ve inherited his commitment to purpose.  

Kellogg’s® Better Days, our global purpose platform, aims to create better days for 3 billion people and the planet by 2030.


Today, through our ambitious Kellogg’s® Better Days commitment, we will:

  • Nourish 1 billion people with our foods
  • Feed 375 million people in need with food donations and child feeding programs
  • Nurture people and our planet by supporting 1 million farmers, especially women smallholders and workers, and conserving natural resources across our value chain
  • Live our founder’s values by engaging 1.5 billion people in the issue of global food security through advocating on behalf of children facing hunger, ensuring an ethical supply chain and supporting diversity and inclusion across our company and throughout the supply chain


To learn more about our efforts around the world, visit

Together, we can help create better days!


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