• Chance to Win!

    Buy any participating product for a chance to win Jurassic World Fallen kingdom movie tickets!

    Learn More

  • Let your imagination
    run wild!

    Swirl some sweetness into your morning with this new, cupcake-flavored Unicorn cereal. In stores now!

    Where To Buy

  • Check Out Our New Tool: SmartLabel

    Check Out Our New Tool: SmartLabel

    Watch Video

  • Big Day? Big Breakfast.

    Get up and get going with something more satisfying. Frosted Mini-wheats is packed with fiber and has over 40 grams of whole grain to fill you up.

    Learn More