TA-DAH!

Exciting changes are coming to Kellogg’s Family Rewards®.

Ta-dah!

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Check out the new Kellogg’s Family Rewards®! More of what you love, less stuff you don’t. It’s a new way of earning and getting rewarded. Simpler, faster, better – and best of all – fun-er! 

More to love

You love Kellogg’s® and you love earning rewards. The new KFR makes great things happen before you even open the box. Receipts are still the key to everything, but now they’ll work harder to get you the rewards and offers you love.

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EARNING IS BE EASIER

Instead of points, you’ll get tokens each month. That receipt you uploaded? +1 token. Take a quick poll? That’s a token, too. You just need 5 tokens per month to get cool rewards. Each month brings a new chance to get your choice of awesome rewards.

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REWARDS ARE MORE REWARDING

It’s simpler – and more fun! Each month will unlock more opportunities for rewards. No more slowly accumulating points and waiting to spend them. No more keeping track of how many you have or need. 

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