Best Start to the Day

the power of breakfast


At Kellogg we’re always looking for ways to make everyone’s best better. And we believe that “better” starts with breakfast.


More than just a meal, breakfast is the springboard to the day’s possibilities. By enjoying a balanced breakfast each day, we all get the energy we need to make the most of every morning. We kick-start our metabolism. And we’re all set up for a successful day.


Breakfast is also essential to providing us with many valuable vitamins and minerals. In fact, a study of 467 U.S. schoolchildren found higher intakes of vitamins A and E, iron and B vitamins in those who consumed breakfast than those who skipped the meal. And the breakfast skippers — 16 percent of the children in the study — were less likely to achieve even two-thirds of their recommended daily intake for vitamins and minerals.1


Even as adults, the benefits of breakfast can be significant. Not only do breakfast eaters get more nutrients, they eat fewer calories and less fat and cholesterol then those who don’t eat breakfast.2 Plus, adults who regularly enjoy breakfast tend to have healthier body weights and are more physically active than those who pass up the meal. 3, 4, 5, 6


Breakfast at its Best


One great way to start the day right and enjoy the benefits of breakfast is with cereal. Cereal ranks as one of the best breakfast choices available because it is typically a low-fat, nutrient-dense, cholesterol-free food. It’s filled with the goodness of grains. It helps increase intake of riboflavin, calcium, B vitamins, and vitamins A and D.1 And usually at less than 200 calories per serving, it compares favorably to other breakfast options.

the power of breakfast


Plus, cereal offers variety. So everyone has the chance to eat what he or she loves. Great-tasting, good-for-you cereals that you want to wake up to. Cereals that get you up and get you going each day.


Cereal is also a good value. For less than 50 cents a bowl (including milk)7, your family can get all of the benefits of a nutritious breakfast for just a fraction of the cost of other breakfast foods.


And perhaps best of all, cereal helps keep mornings simple. It’s quick to prepare and easy to eat on the go — even for the busiest of families.


  1. Nicklas TA, Bao W, Webber LS, Berenson GS. Breakfast consumption affects adequacy of total daily intake in children. J Am Diet Assoc. 1993.;93(8):886-891.
  2. Timlin MT, Pereira MA. Breakfast frequency and quality in the etiology of adult obesity and chronic diseases. Nutr Rev. 2007;65:268-281.
  3. Ma Y, Bertone ER, Stanek EJ 3rd, Reed GW, Hebert JR, Cohen NL, Merriam PA, Ockene IS. Association between eating patterns and obesity in a free-living US adult population. Am J Epidemiol. 2003;158:85-92.
  4. Cho S, Dietrich M, Brown CJ, Clark CA, Block G. The effect of breakfast type on total daily energy intake and Body Mass Index: Results from the Third National Health and Nutrition Examination Survey (NHANES III). J Am Coll Nutr. 2003;22:296-302.
  5. Song WO, Chun OK, Obayashi S, Cho S. Is consumption of breakfast associated with body mass index in US adults? J Am Diet Assoc. 2005;105:1373-1382.
  6. Keski-Rahkonen A, Kaprio J, Rissanen A, Virkkunen M, Rose RJ. Breakfast skipping and health-compromising behaviors in adolescents and adults. Eur J Clin Nutr. 2003;57:842-53.
  7. Based on Nielsen Scantrack FDMx national average price per pound for cereal and milk 26 weeks ending January 8, 2011.