Protein & Grains

Breakfast in America


In addition to being a convenient, nutritious and tasty start to each morning, cereal provides an excellent way for families to enjoy milk and all of its benefits.


Today in the U.S., cereal with milk is a leading source of 10 essential vitamins and minerals in children’s diets1 — nutrients that many kids may not get with any other meal.


But for all of the good milk can do, many kids would not realize these benefits without cereal.


In fact, 41 percent of milk consumed by 6- to 12-year-olds is consumed with cereal.2 And those numbers are even higher for African-American and Hispanic children.3


So with Kellogg’s cereal together with milk, you have a wholesome and delicious way to enjoy breakfast and a powerful way to start the day.