Fiber & Whole Grains


Fill Your Day With Fiber


From healthy hearts to happy outlooks, a diet high in fiber can help ensure the all-around wellness of your family. Yet in spite of the strong evidence of the benefits of fiber to overall health, nine out of 10 of us do not get enough of this vital nutrient.1


But what, exactly, is enough?


According to the Institute of Medicine, daily fiber recommendations are based on gender and age. And while at first glance these recommendations would seem simple to achieve, the truth is that most of us fall well short of these healthful goals. That means we’re losing out on all of fiber’s helpful benefits, like promoting good digestive and heart health. 2-5


To help address this shortfall of fiber in our diets, we offer a selection of delicious Kellogg’s cereals — including All-Bran®, Apple Jacks®, Corn Pops®, Frosted Mini-Wheats®, Froot Loops®, FiberPlus® and Raisin Bran® — that provides a good or excellent source of fiber in every bowl.


Breakfast in America

The Whole Truth About Whole Grains

Breakfast in America


We often hear a lot about the health benefits of whole grains. But as beneficial as they can be, it's important to select foods with whole grains that are also a good source of fiber. That's because studies show that the fiber content may be the main driver for many of the health benefits associated with eating whole grains.6 Yet whole grains can vary in their dietary fiber content, and some whole-grain foods contain very little fiber7


As consumers, we expect products made with whole grains to at least be a good source of fiber.8 However, a survey of the cereal aisle has shown that almost half the cereals with whole-grain claims on the package did not contain enough fiber to qualify as a good source.9


So how do you know you’re getting the most from your whole grains?


When you simply “flip for fiber” to read the Nutrition Facts panel on the side of each box, you can easily determine if a whole grain is listed in the ingredient statement and if the Kellogg’s cereal you love is a good source of fiber (at least 3 grams, or 10 percent Daily Value, per serving) or an excellent source of fiber (at least 5 grams, or 20 percent Daily Value, per serving).


Fortunately, Kellogg’s has more ready-to-eat cereals that are a good or excellent source of fiber than any other cereal producer in the U.S.10, 11 So you have more ways to give your family fiber and whole grains that they need, together with the great Kellogg’s taste they love.


  1. Mosfegh A, Goldman J, Cleveland L. 2005. “What We Eat in America,” NHANES 2001-2002. “Usual Nutrient Intake from Foods as Compared to Dietary Reference Intakes.” U.S. Department of Agriculture, Agricultural Research Service.
  2. International Food Information Council Fiber Fact Sheet 2008
  3. Guamer et al (2003) Gut flora in health and disease. The Lancet 360: 512-519
  4. Cochrane Database of Systematic Reviews 2008 Issue 2. Priebe MG, van Binsbergen JJ, de Vos R, Vonk RJ. Whole grain foods for the prevention of type 2 diabetes mellitus.
  5. Scientific Advisory Committee on Nutrition (2008) Statement On Dietary Fiber see
  6. “The Report of the Dietary Guidelines Advisory Committee on Dietary Guidelines for Americans,” 2005. Part D. Science Base, Section 6: “Selected Food Groups; Fiber and the Observed Protective Effect of Whole Grain.”
  7. Kellogg Company’s Every Gram Counts: Eating Away at the Fiber Deficit. 2009.
  8. Kellogg Company’s Whole Grains & Fiber Omnibus Survey. 2009.
  9. 2009 "claim audit" completed using a syndicated database, capturing items entered into the database from 01/01/05 to 07/24/08. The database is maintained by an independent research company who pulls packaging from the shelf and puts in a database for the use of their subscribers. Current product formulation or on-pack messaging may be different from the information reflected in this report.
  10. Based on 80.7% share of the cereal category according to IRI, 52 weeks ending Feb. 22, 2009
  11. Based on 42% share of ready-to-eat cereals that qualify as a source, high source and/or very high source of fiber. Nielson GB+MM+DRU, latest 52 weeks ending March 12, 2009