What is Kellogg doing to help parents make smart choices for their kids?
D’ANNE: We’ve become more vocal about explaining the benefits of cereal, on topics like the fiber and whole grain benefits of a cereal breakfast, and the great combination of cereal and milk to help deliver nutritious grains plus protein.
But what about parents who think there’s too much sugar in cereals?
D’ANNE: We understand sugar is a concern for parents. In reality, cereal provides less than 5% of the added sugar in Americans’ diets. It can add taste and texture, and makes consuming nutrients fun and delicious. And, Kellogg offers several cereals with 5 grams of sugar or less per serving, like Kellogg’s Rice Krispies, Crispix, Kellogg’s Corn Flakes, and Special K Original.
Do you have a favorite cereal?
D’ANNE: I grew up eating Kellogg’s cereals since my dad also worked for the company here in Battle Creek. So, I have several favorites actually – Raisin Bran, Kashi Autumn Wheat, and Frosted Min-Wheats Chocolate, a favorite when I reach for a little snack in the evening.
Finally, what’s next for Kellogg?
D’ANNE: We’re listening to people, learning more about what they want on their breakfast tables. We’re continuing to deliver more of the nutrition consumers want in our cereals, so you’ll see us offer more fiber and protein options. It’s our mission to remind people that cereal is still a great tasting, nutrition choice for their morning meal.