That’s where Kellogg comes in. More than 100 years ago, W.K. Kellogg founded our company motivated by his belief in nutrition and dedication to wellbeing. He created the world’s first toasted cereal flake, based on his understanding of the nutrition benefits of eating fiber-rich grains. More than a century later, Mr. Kellogg’s legacy continues to inspire us as we fulfill our commitment to nourish 1 billion people with our foods. This commitment is part of our Kellogg’s® Better Days global purpose platform through which we’re creating Better Days for 3 billion people by the end of 2030.
“Good nutrition and simple grains have been at the heart of Kellogg Company since its inception,” said Nigel Hughes, DPhil., senior vice president, global research and development. “Innovations in digestive wellness are woven throughout the story of our food from the very beginning when we introduced Bran Flakes®, the world’s first high-fiber cereal, in 1915 and Kellogg’s All-Bran® one year later.”
The gut microbiome is an important driver of digestive wellness, and plant fibers, including grain fibers, are their primary source of nourishment1. Fiber intake remains woefully low across the globe, however a bowl of high fiber cereal can easily provide a significant amount of fiber to fuel the gut microbiome.