It’s not every day you meet an archivist. How did you get started?
ALINDA: I was actually an intern my senior year of college here in the Records Management Department. After graduation, I was hired to do the Records operations, and from there I slowly progressed in responsibility, which led me to managing the entire department, including the Historical Archives. I’ll be celebrating 29 years with Kellogg Company in September, with Archivist accountabilities since 1997.
What’s the best part about your job?
ALINDA: I love seeing how employees use the facts and artifacts provided to them after a request has been researched. For example, I provide images of past advertising and then see them hanging on the walls of employee offices; or I provide facts and images for media requests and then can see how it is all used in the story in final print.
What’s the most surprising thing you’ve uncovered?
ALINDA: Years ago, I was glancing through a book on collectibles and stopped for a closer look when I saw Kellogg memorabilia. I had to do a double take when I saw an old carton flat, which I do have in the Archives, was listed for something like $7,500. I was amazed because I don’t keep track of the value of any of our artifacts.
How many different television commercials do you have on file?
ALINDA: I’d have to say it’s in the thousands. We’re a global company, so we have television commercials from many locations – Great Britain, Japan, Australia and Mexico, just to name a few. Kellogg first used television in 1949 for advertising Corn Soya during “The Singing Lady” program. Today, we’re occasionally asked to look up commercials with actors and actresses after they’ve become more well-known, which are always fun to find and watch.
Check out some of our favorite pieces of Kellogg's History >