At Kellogg we pride ourselves on using the best ingredients in our food. In 1910 we awarded a $1,000 trophy (made by Tiffany and Company and worth $24,000 in today’s dollars*) for the best ear of corn grown in the United States that year. More than 1,000 ears of corn, representing all 50 states, were submitted with a prized ear from Indiana claiming victory. The grower of the winning ear, Fred C. Palin, never had a doubt as he was quoted in the local paper saying, “When I left for Omaha to exhibit the ear…I showed it to the station agent with the words, ‘That’s the ear I’m going to win the $1,000 trophy with.’”
*based on a calculation from http://www.usinflationcalculator.com
Kellogg’s founder, W.K. Kellogg’s was a strong believer in nutrition and an advocate for the importance of breakfast, but fewer may be aware of his belief in the “lucky number 7.” In a 1932 letter to his grandson, he pointed out several ways in which the number 7 was always present in his own life. He explained:
1 SEVEN LETTERS
There are seven letters in the word Kellogg
His father was also born in the year 1807
3 SEVENTH CHILD
His father was his grandfather’s seventh child
4 SEVENTH SON
Mr. Kellogg was his father’s seventh son
5 SEVENTH DAY OF THE WEEK
He was born on the seventh day of the week
6 SEVEN DAY OF THE MONTH
And on the seventh day of the month
7 SEVEN GRANDSONS
Mr. Kellogg had seven grandsons
In 1952, Tony the Tiger was joined on the grocery store shelves by a few other animal friends – Katy the Kangaroo, Elmo the Elephant and Newt the Gnu. Soon after their introduction, a contest was held to determine who would be the sole face of Frosted Flakes – Katy or Tony. Tony won by popular demand and has served as the mascot ever since. Even as his look has changed through the years, he’s always sported that red neckerchief.
When Apollo 11 blasted off in 1969, it carried Astronauts Neil Armstong, Buzz Aldrin and Michael Collins. But, not many people know that Kellogg’s also made the trip. To help ensure the astronauts had a delicious breakfast for their 11 days in space, Kellogg’s provided the crew with Frosted Flakes and fruit-flavored Corn Flakes cereal cubes. Meanwhile, down on Earth, Kellogg’s included more than 20 different stickers as prizes in its cereal boxes so kids around the country could celebrate the manned missions.
Meanwhile, down on Earth, Kellogg’s included more than 20 different stickers as prizes in its cereal boxes so kids around the country could celebrate the manned missions.