THE NEW LABEL
1) SERVING PER CONTAINER
Because estimating the number of servings in a package can be confusing for people, servings per container has been moved up to the very top of the label and is displayed in larger type. This is illustrated here on the label for Kellogg’s Raisin Bran® cereal.
2) SERVING SIZE
Serving size has been overhauled with easier-to-read, bigger, bolder type. To better reflect what people actually eat, serving sizes for some foods, such as bagels, muffins and cereal, have also been revamped. There are three allowable serving sizes for ready-to-eat cereal, depending on its density.
Most people know that keeping calories in check is key for maintaining a healthy body weight. A larger font and bolder type makes the updated calorie figure more prominent and simpler to read. Research indicates that the kind of fat we eat is more important than the total amount.1 (FDA) As a result, calories from fat has been removed.
4) VITAMINS AND MINERALS
Two new mandatory nutrients, Vitamin D and potassium, have been added as consumers fall short of both of these nutrients.Vitamins A and C are no longer mandatory to be listed.