Fan favorite loop cereal? Check. Bursting with cinnamony flavor? Check. Packed with SUPER food ingredients? Check, check, check! Say hello to these organic, sweet, crispy loops that artfully fuse oodles of taste and satisfying crunch with super food ingredients such as red lentils, oats and peas. That’s right, this is no ordinary cereal -- it’s SUPER cereal. It’s also got plenty of fiber and protein and whole grains too. All that and an eat-straight-outta-the-box kinda taste? It’s a true story.