Mornings can be much less daunting by adding a double dose of fun and nutrition to breakfast, which is why Kellogg's® Rice Krispies® Cereal is introducing a delicious new take on their classic, fan-favorite cereal - Kellogg's® Rainbow Krispies® - featuring a fresh, fruity flavor, a splash of color, and an excellent source of Vitamin D in every serving. Delicious in the bowl or straight out of the box, Kellogg's® Rainbow Krispies® is also the perfect ingredient to make fun, fruity-flavored Rice Krispies Treats® at home.