1. Spread mayonnaise on KEEBLER TOWN HOUSE FLIPSIDES Original crackers. Set aside.
2. In medium bowl combine ground beef and seasoning. Use rounded tablespoonfuls to divide meat mixture into 20 portions. Form each portion into 2- x 1-inch oval. In 12-inch skillet cook burgers, uncovered, over medium-high heat for 5 minutes or until no longer pink, turning once. Remove from heat, keeping burgers in skillet. Top each with cheese piece. Cover and let stand for 1 to 2 minutes or until cheese melts.