When it comes to the fruit use in many Kellogg products, beauty is more than skin deep.
Few things are more appetizing than a shiny apple, or a beautiful strawberry. But what if a piece of fruit has a small blemish or is a funny shape?
These so-called “ugly fruits” might not make anyone’s Instagram page, but they still can be every bit as wholesome and delicious. So, rather than going to waste, these not-quite-perfect apples, strawberries and other fruits are used in the fruit filling of several Kellogg’s foods, including Nutri-Grain bars and Pop-Tarts.
“Using imperfect fruit is just one of the ways Kellogg reduces food waste as we improve the sustainability of our foods,” said Mary Tate, senior manager of Responsible Sourcing for Kellogg Company. “We are committed to reducing waste across the life of our products, from the field to the consumer’s pantry.”