Madagascar is a special place that Kellogg and others are working to protect. It’s estimated that 90% of the wildlife on the island nation off the southeast coast of Africa is unique to the country, leading some ecologists to refer to Madagascar as the "eighth continent1." The country also has been classified a biodiversity hot spot2 by Conservation International.
Madagascar’s fertile soil and favorable climate make it ideal for growing 80% of the world’s vanilla crop, however It’s the ninth poorest country in the world3 due to lack of infrastructure and environmental degradation. Ankavanana, a remote region in Northeast Madagascar, is at particular risk because it is prone to high soil erosion from slash and burn practices used to clear land for agricultural purposes. The area is also frequently hit by devastating cyclones. Although most of the year there is enough to eat in the region, rice is the main meal and most people’s diets are not varied, which can lead to malnutrition, particularly in children.
Kellogg and its vanilla supplier, Symrise, are supporting efforts to protect the land to help improve livelihoods of 1,000 Malagasy smallholder vanilla farmers and their families in the Ankavanana region. The project trains farmers to become more climate and financially resilient, as well as educate how to incorporate diverse crops on their land to increase access to more nutrients in the diet.
"Kellogg's commitment to invest together with Symrise, and to share their expertise on climate smart agriculture is very valuable to the smallholder vanilla farmers in this remote region of Madagascar,” said Hamish Taylor, Symrise Advisor on Sustainability. “This public-private partnership is an excellent example of our shared commitment to the United Nation’s Sustainable Development Goals, in particular SDG#17 "Partnerships for the Goals.