Best Start to the Day

  • A healthy and balanced breakfast with a clock that displays the right breakfast time

Breakfast literally means “Breaking the Fast”. For some people, especially younger children, the overnight fast can last as long as 16 hours. The body needs breakfast since, first thing in the morning, it is low on energy reserves and needs fuel, in the form of food, to get going. More importantly, the body needs the right amount and kind of fuel to help provide it with the correct balance of nutrients to ensure both physical and mental wellbeing.

Recommendations for a balanced breakfast generally include a cereal food (e.g., breakfast cereals), milk or yoghurt, and a serving of fruit or vegetables (typically fresh fruit or unsweetened juice).

Having a balanced breakfast means:

A higher intake of essential nutrients

Research shows that essential nutrients missed at breakfast are not compensated for during the other meals of the day.1,2,3 Recent research from a Europe-wide study showed that among children who ate breakfast regularly, breakfast cereals were the most nutritious choice compared to other breakfast alternatives.4

Increased control over appetite

Breakfast helps to control appetite. People who eat breakfast regularly are less likely to be hungry and snack on energy-dense foods during the rest of the day.5

Increased likelihood of having a lower Body Mass Index (BMI)

Breakfast consumption is associated with a lower incidence of people being overweight and obese – important in a region where overweight and obesity are widespread among all age groups6. Data from across the globe shows that children and adults who eat a balanced breakfast have healthier body weights compared to those who skip breakfast,5,7,8,9 and breakfast cereal consumers tend to be slimmer and have a lower BMI than those who don’t have cereal for breakfast.7,10

Enhanced cognitive abilities

A balanced breakfast boosts mental and physical performance in both adults and children. Teachers commonly observe that a healthy breakfast is essential for children to learn effectively, and research supports this observation.11 Those who have eaten a balanced breakfast have been proven to: more efficiently select critical information during problem-solving tasks;12 perform better in both mathematical and creative tasks;13 and demonstrate improved accuracy on a range of cognitive function tests.14

Adults also benefit mentally from eating a balanced breakfast. In a series of memory and recall tests, those who had eaten a balanced breakfast performed significantly better at information retention tasks compared to those who had not eaten breakfast. Recollection speed also improved.15,16

A reduction of cardio metabolic risk

Over the last few decades, dietary habits have changed considerably in the Arab Gulf and the incidence of chronic non-communicable diseases such as coronary heart disease, hypertension, diabetes and cancer have risen dramatically to become the leading health problems6. Eating breakfast, is associated with a reduction in risk of developing diabetes, heart disease or suffering a stroke.17

Breakfast - Make Every Day a Better Day

More than just a meal, breakfast is the springboard to the day’s possibilities. By enjoying a balanced breakfast each day, we all get the energy we need to make the most of every morning. We kick-start our metabolism and we’re all set up for a successful day.

Breakfast cereals can be a great-tasting, timesaving, nutritionally balanced option compared to a more traditional style breakfast.

A bowl of Kellogg’s breakfast cereal provides at least 25% of the recommended intake of 6 B-group vitamins (thiamin (B1), riboflavin (B2), niacin (B3), Vitamin B6, Vitamin B12, folic acid), Vitamin D (in kids and family cereals) and at least 15% of the recommended intake for iron

Preparing and eating a bowl of cereal takes less than 5 minutes in the morning and will provide all the family with great nutritional benefits. Choosing breakfast cereals makes a great start to every day for all the family.


  1. Gibson SA et al (1995) Breakfast cereal consumption patterns and nutrient intakes of British School children. J Roy Soc Prom Health 115: 366-370
  2. Preziosi P et al (1999) Breakfast type, daily nutrient intakes and vitamin and mineral status of French children, adolescents and adults. JACN 18: 171-178
  3. Cho S et al (2003) The effect of breakfast type on total daily energy intake and body mass index: results from the Third National Health and Nutrition Examination Survey (NHANES III) JACN 22: 296-302
  4. Papoutsou S et al (2014) The combination of daily breakfast consumption and optimal breakfast choices in childhood is an important public health message. Int J Food Sci Nutr. 65: 273-279
  5. Matthys C et al (2009) Breakfast habits affect overall nutrient profiles in adolescents PHN 10 :413–421
  6. Musaiger AO et al (2012) Food Based Dietary Guidelines for the Arab Gulf Countries. Journal of Nutrition and Metabolism Volume 2010 Article ID 905303, 10 pages doi:10.1155/2012/905303
  7. De La Hunty et al (2007) Are people who regularly eat breakfast cereals slimmer than those who don’t? A systematic review of the evidence. Nutrition Bulletin 32: 118-128
  8. Croezen S et al (2009) Skipping breakfast, alcohol consumption and physical inactivity as risk factors for overweight and obesity in adolescents: results of the E-MOVO project. EJCN 63: 405-412
  9. Kosti RI et al (2008) The association between consumption of breakfast cereals and BMI in school children aged 12-17 years: the VRYONAS Study. PHN 11: 1015-1021
  10. Bertrais S et al (2000) Contribution of ready-to-eat cereals to nutrition intakes in French adults and relations with corpulence. Ann Nutr Metab 44: 249-255
  11. Hoyland A et al (2012) Breakfast consumption in UK school children and provision of school breakfast clubs. Nutrition Bulletin 37: 232-240
  12. Pollitt et al (1982) Fasting and cognitive performance. Journal Psychiatric Research 17: 169-174
  13. Wyon DP et al (1997) An experimental study of the effects of energy intake at breakfast on the test performance of 10 year old children in school. International Journal Food Science and Nutrition 48: 5-12
  14. Cooper SB et al (2011) Breakfast consumption and cognitive function in adolescent schoolchildren. Physiol Behav 103: 431-439
  15. Benton D & Parker PY (1998) Breakfast, blood glucose and cognition. AM J Clin Nutr 67: 772S-778S
  16. Smith A et al (1994) Effects of breakfast and caffeine on cognitive performance, mood and cardiovascular functioning. Appetite 22: 39-55
  17. Taskar P et al (2013) The relationship of breakfast skipping and type of breakfast consumed with overweight/obesity, abdominal obesity, other cardiometabolic risk factors and the metabolic syndrome in young adults. The National Health and Nutrition Examination Survey (NHANES): 199-2006. Public Health Nutrition 16: 2073-2082

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