Nutritional heritage:

Kellogg’s can trace its origins to a philosophy that urged people to improve their health by changing their eating habits. The founder, William Keith Kellogg, believed that diet played an important role in a healthy lifestyle and that the most important meal of the day was breakfast.

W.K. Kellogg’s vision changed the way the world regards breakfast and food. His belief in the health benefits of a grain-based diet and the importance of the breakfast meal have since been confirmed through research conducted by renowned nutrition experts. Today, Kellogg’s is the number one cereal brand world-wide and remains committed to the philosophy of its founder: promoting a healthy diet.

In the 1930s Kellogg’s was the first company to print nutrition messages, recipes, and product information on their cereal packs. The company introduced voluntary nutrition labelling a decade later and, in Europe, full nutrition labelling on packaging was introduced long before this became a legal requirement.

Kellogg’s cereals were introduced into the Arab Gulf in the late 1970’s and we remain committed to meeting the nutritional needs of the local population. Breakfast cereals are generally low in fat, a source of fiber and contain vitamins and minerals – all of which are essential in a balanced diet. Across Europe and the Arab Gulf, we’ve been lowering the salt levels in our foods for well over a decade. All our products are fortified with vitamins and minerals like iron. Iron deficiency – anemia – is a common nutritional problem in the Middle East region. We have also more recently begun adding Vitamin D to our cereals, important for the region where Vitamin D deficiency is also widespread.