Better Days

Kellogg is driving growth through purpose – addressing food security and globally creating Better Days for 3 billion people by the end of 2030.

Today, through our global Kellogg’s® Better Days commitment, we will:

• Nourish 1 billion people with our foods;
• Feed 375 million people in need with food donations and expanded child feeding programs;
• Nurture people and our planet by supporting 1 million farmers, especially women smallholders and workers, and conserving natural resources across our value chain; and,
• Live our founder’s values by engaging 1.5 billion people in the issue of global food security through advocating on behalf of children facing hunger, ensuring an ethical supply chain, and supporting diversity and inclusion.

Better Days in SEA

Ensuring food security is at the heart of our Better Days program, where our feeding programs help address malnourishment and hunger.

In 2021, we launched a partnership with KidSTART and The Food Bank Singapore to provide nutritious breakfast to 4000 children from low-income families across 32 pre-schools in Singapore. Earlier in the same year, we also partnered with the Central Singapore Community Development Council (CDC) to donate food to over 1000 low-income families every month as part of the CDC’s Give and Take Sustainability initiative.

We have also been providing pandemic support to hard hit communities across SEA in recent years. In Singapore, over 100,000 servings of cereal have been donated to frontline workers, migrant workers, seniors and children in need via partnerships with government agencies, hospitals, nongovernmental organizations.

Similar initiatives have been rolled out in other parts of SEA as well such as our Malaysia partnership with The Lost Food Project to distribute breakfast packs to 5,000 frontline workers and our collaborations with the Global FoodBanking Network and Scholars of Sustenance in Thailand to provide nutritious breakfast to more than 180 low-income communities across Bangkok and remote areas.

Better Days initiatives provide continued pandemic support across South East Asia

South East Asia continues to be one of the hardest hit regions by COVID-19 in AMEA. With community responsibility being one of the core tenets of Better Days, we activated programs to support people in need in response to the spread of COVID-19 across South East Asia.

To date, we have provided more than half a million serving of food to impacted communities including frontline workers who have been working tirelessly during these challenging times.

Malaysia

• Over the past two years since the pandemic broke, we have donated snacks and nutritional cereal including our special edition Kellogg’s Corn Flakes Kurma Madu to essential frontliners at local hospitals, vaccination centres and police headquarters.
• This year, our largest plant for Pringles in the region in Enstek, also provided Pringles and essential food items such as rice, flour, canned food to underprivileged communities surrounding the plant.
• Most recently, we partnered with The Lost Food Project to distribute breakfast packs to 5,000 frontline workers in key locations including three major hospitals as well as one of the largest vaccination centres in Kuala Lumpur.

Thailand

• Similarly, our Rayong plant – which manufactures cereal for the region – recently collaborated with the Global FoodBanking Network and Scholars of Sustenance (SOS) to provide nutritious breakfast to over 180 low-income communities across Bangkok and remote areas of Thailand as part of SOS’ Food Rescue Program.

Singapore

• Since the start of the pandemic, we have donated more than 100,000 servings of cereal to local communities including frontline workers, migrant workers, ageing seniors, and children in need, via partnerships with government agencies, hospitals, and NGOs such as the Health Promotion Board, Red Cross Singapore and Changi Hospital.
• we have launched a partnership with KidSTART and The Food Bank Singapore to provide nutritious breakfast to 4,000 children from low-income families across 32 preschools.

We continue to build on existing programs and look for new opportunities to support Kellogg's global Better Days commitments in South East Asia.