Our History

We began our journey in South Africa in 1923 when the first cereals were sold. The first cereals manufacturing facility in Springs Gauteng was opened in 1948.

We take pride in making delicious foods that people love – foods that are sourced, produced, and marketed responsibly.

Our beloved brands include Kellogg's®, Corn Flakes, All-Bran®, Special K®, Rice Krispies®, Coco Pops®, Strawberry Pops®, Granola, Pringles® Cereal Bars and Instant Noodles. As part of our Kellogg’s® Better Days purpose platform, we’re helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030.

Discover Our Best Days

1898 - In a fortunately failed attempt at making a cereal of wheat, oats and cornmeal clusters, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berries. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s® Corn Flakes.

1906 - W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch of Kellogg’s® Corn Flakes and brought to life W.K.’s vision for a great-tasting, better-for-you breakfast.

1914 - Kellogg’s® Corn Flakes were introduced to a new country: Canada (Later the Kellogg Company would spread the goodness of grains around the world by opening factories in South Africa, Australia, England, Mexico, Japan, India and more). Today Kellogg’s® brightens breakfast in over 180 countries around the world.

1923 - The Kellogg Company made a bold move and became the first in the food industry to hire a dietitian. Mary Barber started the Kellogg’s® Home Economics Department and began defining the roles different foods played in proper diets.

1923 - Kellogg imports cereals into South Africa.

1928 - Rice Krispies® are invented.

1930 - The W.K. Kellogg Foundation was founded, with the mission to help children realise their full potential.

1948 - A manufacturing plant is opened in Springs, South Africa.

1969 - The Kellogg Company was honored to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their groundbreaking Apollo 11 trip to the moon.

1997 - We opened the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods.

2006 - The Kellogg Company celebrated our 100-year commitment to nutrition, health and quality.

2014 - We took a big step towards helping our community by launching Breakfast for Better Days – a breakfast feeding scheme that allows us to serve breakfast cereals to schools across South Africa. Breakfast is the most important meal of a child’s life because of the impact it has in unlocking their potential. We are currently giving a nutritious breakfast to approximately 47 600 children in schools and early childhood development cerntres around South Africa.

2015 - The joint venture with Tolaram Nigeria Limited for just under USD 1Billion was formed.  This made it Kellogg’s biggest investment to date outside of the United States of America (followed by a MassFood acquisition in Egypt).

2018 - Kellogg launched the Noodles range in South Africa, a first for Kellogg’s globally, a unique offering in the company’s drive to produce culturally relevant foods that fit into its consumers’ lifestyles and needs. This was followed by a noodles launch in Egypt

2020 - the noodles production facility in The Kingdom of Eswatini is opened giving the company even better market access to accelerate noodles market penetration into the African continent because The Kingdom of Eswatini, is a member of SACU, SADC and COMESA trading zones.

Today - We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. We still provide you and your family with breakfasts that lead to better days, and we flake corn the same way W.K. Kellogg did back in 1898.