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In 1906, W.K. Kellogg perfected his first cereal. He discovered that a better flake was produced by using only the corn grit or ‘’sweet heart of the corn’’. So proud of his unique recipe, he would personally approve each box with his signature, only picking up his pen when he was absolutely satisfied. For over 70 years Kellogg’s® Corn Flakes have provided South African families with good mornings. Only Kellogg’s® makes the original crispy, toasted golden flakes of corn thats helps you to stay active & alert!