Our Vision, Purpose & Values

  • Kelloggs South Africa Team


A good and just world where people are not just fed but fulfilled.


Creating better days and a place at the table for everyone through our trusted food brands.

We are a company of promise and possibilities. Each day represents a fresh opportunity to share Our Vision, live Our Purpose.

By being mindful and committed to these ideals, we uphold our founder’s dedication to people and their well-being. And we promote an environment where we can push beyond boundaries and across borders to create foods and brands that help to fuel the best in everyone everywhere.

It is this belief that brings us together and sets us apart.


Our values are part of our DNA. They guide the way we work with our business partners, within our communities and with each other.

Through integrity, accountability, passion, humility, simplicity and a focus on success, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish.

INTEGRITY – We Act With Integrity and Show Respect

Kellogg's acts with Integrity and shows Respect

  • Demonstrate a commitment to integrity and ethics
  • Show respect for and value all individuals for their diverse backgrounds, experiences, styles, approaches and ideas
  • Listen to others for understanding
  • Assume positive intent

ACCOUNTABILITY - We Are All Accountable

Kellogg's Women With Accountability

  • Take personal accountability for our actions and results
  • Focus on finding solutions and achieving results
  • Actively engage in discussions and commit to decisions once they are made
  • Involve others in decisions and plans that affect them
  • Keep promises and commitments made to others
  • Personally commit to the success and well-being of teammates
  • Embrace the belief that all injuries are preventable and that achieving a healthy and safe environment starts with “me”

PASSION - We Are Passionate About Our Business, Our Brands and Our Food

Women with smiling face sitting on the red sofa chair

  • Show pride in our brands and heritage
  • Delight our consumers and serve our customers through the high quality of our products and services
  • Promote a positive, energizing, optimistic and fun environment
  • Promote and implement creative and innovative ideas and solutions
  • Value, promote and fiercely protect our reputation

HUMILITY - We Have the Humility and Hunger to Learn

Kellogg's Value Have the Humility and Hunger to Learn

  • Value openness and curiosity to learn from anyone, anywhere
  • Seek and provide honest feedback
  • Be open to personal change and continuous improvement
  • Learn from mistakes and successes in equal measure
  • Never underestimate our competition

SIMPLICITY - We Strive for Simplicity

Kellogg's Value Strive for Simplicity

  • Seek to continually simplify and improve processes, procedures and activities
  • Work across organizational boundaries/levels and break down internal barriers
  • Deal with people and issues directly and openly
  • Prize results over form

RESULTS - We Love Success

Kellogg's Loves Success and Achieve Results

  • Achieve results and celebrate when we do
  • Help people to be their best by providing coaching and feedback
  • Work with others as a team to accomplish results and win
  • Have a “can do” (positive) attitude and drive to get the job done
  • Make people feel valued and appreciated
  • Make the tough calls

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More about who we are

kellogg's Better Days Logo

Kellogg’s® Better Days Commitment

Kellogg is driving growth through purpose – addressing food security and globally creating Better Days for 3 billion people by the end of 2030.

Women Of Kellogg's Logo

Women of Kellogg

In South Africa, we have Women of Kellogg which supports the company’s efforts to be an organization where all women learn, grow, lead, and succeed.

Kellogg's Manufacturing Facility, Springs Gauteng SA

Our History

At Kellogg, our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands.