Benefits of Cereal

Why Cereal?

Breakfast cereals represent a nourishing breakfast choice which is widely accepted.

Regular breakfast cereal consumers¹ :

• Have higher daily milk intakes as they are most often consumed together
• Have better intakes of dietary fiber
• Have lower intake of fat and cholesterol
• Have enhanced micronutrients intakes in particular, B vitamins, folate, calcium, iron, magnesium, and zinc
• Are more likely to meet their recommended nutrient needs

Ready-to-eat breakfast cereal eaters also tend to have healthier body weights and have reduced risk of developing lifestyle related disorders like CVD, type 2 diabetes, hypertensions etc.¹

Cereal is a morning rock start because it…

• Tastes great. Across the globe, ready-to-eat cereal is the most frequently eaten food at breakfast!
• Puts the “fast” in breakfast. Pour a bowl of cereal. Add fat-free milk and a handful of strawberries/chopped banana/dry fruits. Done.
• Can help meet your daily fibre quota. Pick a cereal that’s a source of fibre (at least 3 grams per 100 grams) or high fibre (at least 6 grams, per 100 grams).
• Is nutritious. Cereal is low in calories and nutritious and delivers valuable essential nutrients including B vitamins and iron.
• Is typically low fat, cholesterol free food which fits into healthy eating recommendations.
• It enhances general well-being. People who regularly eat cereal tend to be less stressed, less anxious and are less likely to be depressed.
• It helps incorporate milk into the diet. 95% of the ready-to-eat cereal in developed nations is eaten with milk, making breakfast cereal an important driver for milk intake and thereby a terrific gateway to calcium, vitamin D and protein.

What a cereal and milk breakfast can do for you!

1. Rebuild – Protein is a building block for the body and helps you rebuild.
2. Recharge – Grains have carbs that provide energy to help you recharge.
3. Refuel – A nutritious breakfast isn’t about proteins or grains when you add the two together you get a powerful combination that helps recharge your body.

Break out the breakfast bowl!

A serving cereal with fruit and milk makes a great balanced breakfast. But you can enjoy cereal in many other ways.

• Pack cereal in a re-sealable plastic bag for an on-the-go snack.
• Eat cereal and skim milk along with a fruit or dry fruits for dinner or a bedtime snack when you get home late.
• Cereal can be used as a topping for hot chocolate, cold coffee, ice-cream and desserts.
• Add cereals as a crunchy inclusion in bhel, salads, or make it into the good old chivda. Can also be used a topping for baked dishes or coating for baked cutlet, patties, chicken, fish.

Therefore, ready to eat breakfast cereals can be recommended as part of a healthy balanced diet and on active lifestyle.