How to Read a Nutrition Label

  • A Man Reading product label in a store

It’s easy to find the information you need to make the best choices for you and your family. With nutritional information on every Kellogg’s® pack, you can see exactly what goes in — and what you can expect to get out of — every Kellogg’s® cereal.

Serving size is important. And it’s the first place we all should start when reading a nutrition label. Why? Well, just like a good story, it helps to set the scene and paints a vivid nutritional picture of what you can expect to find.

When you begin with the serving size, you know exactly what you’re getting — the amount of energy, fat, protein, all of the key nutrients that you should be aware of when choosing foods for yourself and your family. So if you choose to eat more, or even less, than the recommended serving, you’ll have a good understanding of what that means for your health and well-being.

A Strong Finish

Toward the bottom of the nutrition information table, you’ll find the number of vitamins and minerals in a serving of our food. You will also see the percentage of the Nutrient Reference Value (NRV), which indicates the nutrient content present in the serving of the food about the daily recommended intake. A higher percentage indicates that there is more of a vitamin or mineral in the product, and that you are closer to meeting your daily requirement for that nutrient.

The best way to get a diverse and dynamic mix of vitamins and minerals is to eat a variety of foods; of which a balanced breakfast including a Kellogg’s® cereal can be a very important part.

While the Nutrition panel is a great way to help you determine the overall nutritional values of certain foods, Guideline Daily Amounts (GDAs) are also on our cereal boxes. These show a snapshot of the most important nutrients found in each Kellogg’s cereal box.

When reading GDA’s, you get an ‘at a glance’ guide to the percentages of energy, sugars, fat, saturates and sodium that are present in the food you eat and buy. With these percentages in mind, you can then stick as closely as possible to the amounts recommended by nutritionists and even ‘play off’ one meal against another. GDA’s are another helpful way to make it easier for you to make more informed decisions when standing in the cereal aisle.

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